DataMentors, LLC, a full-service data quality, data management and business intelligence provider, has published a free white paper -- Data-as-a-Service: The New Game Changer That is Revolutionizing Marketing -- that shows marketers how to drive immediate ROI with real-time data.
"Marketing has changed almost beyond recognition in the last decade. While marketers have made huge strides into the digital world, the biggest challenge continues to evolve around Big Data," said Anders Ekman, President of DataMentors. "Data-as-a-Service (DaaS) is completely changing the Big Data game. Companies no longer need to invest in huge infrastructures to access Big Data – DaaS is a revolutionary way of mining today's massive data ecosystem and delivering in-market prospects and customers to a company's channel systems or digital marketing platforms."
In Data-as-a-Service: The New Game Changer That is Revolutionizing Marketing, DataMentors explains the principles behind DaaS and how businesses can use DaaS to:
Access a constant stream of in-market prospects, including a company's own customers, who are actively searching for what they are selling.
Begin targeting customers and prospects with immediate, relevant content and offers – trending category content, dynamic pricing, customized recommendations, and more.
Develop a customized data capability versus random/disconnected, one-time use prospect lists.
"Rather than focusing on developing and managing an intricate network of data, companies can focus on the business outcomes and marketing advantages of Big Data," said Bob Orf, Chief Executive Officer of DataMentors. "Generating immediate revenue from Big Data is a universal goal for most marketers - and DaaS makes this possible for businesses across any type of industry."
Download the White Paper at: www.MyDaaSPaper.com