Last updateSun, 23 Sep 2018 12pm

Think Print: IFRA World Publishing Expo with an extensive offer for print products

Important players in the printing industry return as exhibitors to the IFRA World Publishing Expo or participate for the first time
High-quality print products are popular with readers and are trusted by them

The annual highlight for news media, newspaper publishers and corporate publishers is rapidly approaching: From 10 to 12 October the IFRA World Publishing Expo, for the first time together with the new parallel DCX Digital Content Expo, is coming to Berlin. Besides innovative digital solutions for content and news, print production remains the most important mainstay of the event.

The IFRA World Publishing Expo will show innovations for the complete print production chain: Industry leaders, such as ABB, Agfa, Ferag, DotLine, HP, Fuji, KBA, Kodak, Krause-Biagosch, manroland, Müller Martini, Papierfabrik Palm, Schuite & Schuite, Schur and UPM will be present as exhibitors. The combination with an international congress programme makes the exhibition the “place to be” for media companies and corporate publishers.

In addition, the new spin-off event, DCX Digital Content Expo, is proving to be highly popular. This concurrently held exhibition focuses especially on the digital news business, thus ensuring the future extension of the worldwide event as the market place for the entire range of products required by media operations and publishers from companies.

Print and Online – two sides of a medal

“We are very proud that we have managed once again to attract many important players in the print market to participate in the exhibition. With about 180 exhibitors, the exhibition will again be significantly bigger than in the last years”, says Alexander Petsch, CEO of Publishing Exhibition, the organiser of the event.

“Digitisation is a must for newspapers and news media. But high-quality print products remain popular among readers and enjoy their trust, which is why they are often more successful in advertising than is generally assumed”, says Thomas Jacob, COO of WAN-IFRA. “The necessary investments in the digital sector should not lead publishers and content providers to forget print products. The IFRA World Publishing Expo is THE worldwide market place for finding out what is going on right now in the printing industry.”

Bridge between print and Internet

Besides suppliers for the entire newspaper production process, paper producers and leading press manufacturers, retrofitting solutions will be shown also at the Expo: By carrying out a timely analysis it is possible to lower maintenance costs for all electronic and mechanical components.

The participating print service providers will also offer efficient solutions for advertising customers. For example, Müller Martini will show how publishing companies can efficiently process more than one billion inserts per year. The Swiss manufacturer, Ferag, will demonstrate in Berlin how publishers can bundle and personalise advertising inserts with the modular One2Out or the new EasySert system.

ProcSet will show how companies and publishers can build the bridge between print products and the Internet with the PAPER.plus app, which enhances print products, such as ads, product flyers and articles, with digital contents and Augmented Reality. This enables advertising customers to link directly to offerings or shops.

The Print World conference

Parallel to the exhibition, industry experts will report at the Print World conference about latest trends, such as Print 4.0, a new level of automation in data handling, press and mailroom operation as well as different strategies for attracting new readers – with quality, by addressing target groups, or focusing on local news.

Among the speakers on the Print World Stage, Frank Mahlberg, Managing Director Print of Fußball BILD, will share his experiences gained with this first daily football newspaper. Other speakers include Michael Rettig, Managing Director of the highly modern VRM Druck newspaper printing plant, and Hannes Ludwig, CEO of the F.A.Z. Frankfurt Business Media publishing house.


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