At PRINT 17 in Chicago, Color-Logic--developer of the Process Metallic Color System--will show how printers can use conventional, digital, and hybrid printing presses to differentiate products for corporate and brand clients. "The world today is about brand," said Mark Geeves, Color-Logic Director of Sales and Marketing. Around the world, printers need strategies, technology, and marketing skills to help their brand clients differentiate themselves from competitors. In addition to demonstrating our easy-to-use software, at PRINT 17 Color-Logic will display physical samples showing what can be produced on the many and varied printing platforms we support."
Richard Ainge, Color-Logic Chief Technical Officer, added: "Color-Logic works diligently to develop technology relationships with press and printer manufacturers, substrate (paper, plastic, and foil) producers, coating companies, and RIP manufacturers around the world. Thus we are able to provide printers and converters with the most economical solutions and the fastest return on investment. Color-Logic provides embellishments and decorative effects that add pizazz to print, decrease time to market, and are economical to design and produce. With Color-Logic, direct marketing, signage, packaging, labels, and tags can exhibit the same look across an entire brand campaign. Other decorative effects technologies support only one or two applications at most."
Corporate clients and brands typically associate decorative effects in print with post-finishing techniques or the need for additional press units--either of which makes most decorative jobs expensive to produce. Color-Logic decorative effects are done at the design stage, which reduces manufacturing costs and time to market. Visit the Color-Logic booth at PRINT 17 to see the most economical ways of differentiating print.