At the open house event at FREY PLUS in Ulm, the Frey agency and Muller Martini impressed the audience with the benefits of the MailLiner direct marketing system including FlexPack.
The brochure sorting machine with 28 feeders and the bundle building system take care of picking the unaddressed advertising and thus of the work mail carriers have to perform manually. At the gathering line of the MailLiner, one of the inserts is used as a cover and folded using an air blade – a Muller Martini innovation. The gathered insert sets then enter the FlexPack. Since there was a risk of bottlenecks at peak times, the Frey agency invested in a second machine. Giving "Hilde" a partner in the form of "Hektor", as the employees call their MailLiners, creates additional redundancy in the production system, a major benefit with the huge time pressure in this business, “which allows me to sleep far more peacefully”, says Managing Director Markus Springer.
Thanks to additional information provided by the Muller Martini specialists after the live demonstration, a comprehensive picture underlining the stable process was presented at the open house event. One Muller Martini customer, the technical director of a business with two ProLiners and twelve feeders each and mostly using newspapers as carriers of inserts, summed up the demonstration: “The system certainly proves that inserts can be picked without the involvement of newspaper delivery personnel.” The MailLiner would be an investment in an additional untapped business segment for his company. The company will examine the MailLiner and the options that may become available if the system is procured.
For Helmut Demmler, Production and Logistics Manager at Presse- und Verteilservice Baden-Württemberg GmbH in Geisingen-Gutmadingen, one thing is clear, “If I had one wish, I would immediately opt for the MailLiner.” His team largely does the sorting manually. In particular, the Connex Data and Process Management System would efficiently address the fragmented circumstances that prevail in the distribution area on the Upper Rhine and in the Black Forest.
At Markus Springer’s presentation, one aspect in particular made the visitors to the open house event sit up and take notice: Because the Muller Martini solution enables his Frey agency to save several hundred thousand euros a year, the investment is recouped after less than three years. Springer emphasizes that, “Muller Martini was not the cheapest solution. But the collaboration has been excellent and we are continually working together to optimize planning and processes. We chose precisely the right partner at the time.”
Roman Bückle, who experienced how everything went at first hand as Head of Logistics, takes the same line. “I’m very calm and relaxed now. The heads of production are so well in control of things that we are improving every week.” For Bückle, the entire process was akin to a master stroke, which he had to deliver. The mere fact that “field tests” had to be conducted initially in rented premises constituted a logistical challenge. Since the new hall, which was specially erected, has been equipped and brought on stream, routes have become shorter and processes are running smoothly. Looking back on the course of the project, Roman Bückle emphasizes one aspect in particular: The team spirit among everyone involved at Muller Martini, on the one hand, and at Frey agency on the other. “This was not a matter of two companies operating, but merely "Team Hilde" that overcame the challenges jointly and in close collaboration. It was a challenging time, but it was incredibly good fun.” And there is one more thing Bückle doesn't want to forget to mention, “Muller Martini's response to our first inquiry was very impressive. They didn't have an off-the-shelf project, but a solution was presented only a couple of weeks later.”
Markus Springer is convinced: “Within five years, households will be able to choose what brochures they want delivered at a click of the mouse button. By investing in the MailLiner, we are prepared for the future.” Finally, he called on his industry colleagues not to miss the opportunity and also gave a recommendation, “Muller Martini will bring you forward.”
Bernd Sauter, Managing Director of Muller Martini Germany, was delighted to accept the bouquet of flowers and passed on his message to the sector that, “the MailLiner is a highly efficient solution for direct marketing without a carrier.”