‘Moving into Digital Signage - International Innovative Printer Case Study’ is the title of the speech proposed by Alberto Masserdotti, CEO of the homonymous Group and President of FESPA Italia, during the busy program of conferences that filled the Trend Theatre of FESPA 2019. A look at the future of visual communication with a focus on the theme of digital transformation in retail and insights into the synergy between print and digital signage. All through a virtuous case history characterized by innovation and creativity: the one of Masserdotti Group. A speech that was made just a few months after the one with which the Italian entrepreneur aroused the praise of world leaders in the print world in the exclusive setting of the FESPA Global Summit 2019.
Pioneer of digital printing, for over 50 years the name Masserdotti has been synonymous with entrepreneurial spirit and a DNA oriented toward innovation. A success story that continues now with an even more ambitious chapter that, from the new positioning, goes through the total digitalization of the company for Industry 4.0, aiming for a business expansion in new markets. Currently, the Group operates internationally as an industrial technological partner for the creation of high value-added communication projects, both in the Digital Decoration field and in Digital Signage, Mobility, and IoT through the Dominodisplay brand. Supported by its partnership with Samsung, this division of the Masserdotti Group, established in 2009, specializes in the study, design, and creation of customized multimedia solutions, and operates via on and off-line channels. On one side dominodisplay.com, the e-shop of technological solutions for visual communication recently launched in France with a dedicated e-commerce; on the other, the Dominodisplay Enterprise Solutions Business Unit for the development of large turnkey projects commissioned by leading industrial, retail, and fashion brands with worldwide distribution such as Liu Jo, with 12 single-brand stores in Europe, and Canali with 40 installations coordinated by the proprietary software Palinsesto, from Milan to Hong Kong.