French start-up Orséry has unveiled its revolutionary approach to personalised print on demand book production following collaboration with Ricoh.
The innovative process allows end users to print on site in locations such as book shops and libraries, in minutes, their own publication, or a book from an extensive catalogue of several thousand titles. It is ideal for self-publishing, highly personalised story books, technology and business publications. It is expected that books shops will also use it for their own point of purchase materials.
Orséry has initially invested in four Ricoh Pro™ C7100Xs digital colour sheetfed presses with inline perfect binding - two in Paris, one in Lille and one in Saint Jean de Luz.
Christian Vié, Orséry founder and CEO, explains this investment is just the tip of the iceberg. He predicts many more similar lines will be installed across France within the next three years. Vié then hopes to license the approach worldwide, expanding into South America, China, Japan, as well as across Europe including Spain, Switzerland and Belgium.
He says: “This is a fresh distribute and print approach to book production. Just like the computer industry was transformed thirty years ago through non-skilled operation, we aim to do the same with these easy to use production lines. As well as providing a quick and simple service it will also enable countries like Kazakhstan to print in their language and promote their cultural identity.”
He explains the development process: “We worked with Ricoh for three years to identify all the required elements including toner, paper, glue, hardware and our own software. We chose the Ricoh Pro C7100X because of its ability to print and bind mono and colour books, its high quality, and the fifth station that will produce clear gloss. Everything works together the way we want it to and it can be replicated anywhere. This would not have been possible without the strong relationship we developed with Ricoh. It is an agile and adaptive partner with a powerful worldwide support network. It provides a local service we know we can rely on.”
Erwin Busselot, Commercial and Industrial Printing Group, Ricoh Europe, comments: “Orséry had a clear vision of the groundbreaking service it wanted to offer. We worked with Christian to adapt the press and find the best way to deliver a fast, efficient, reliable and profitable production process that could be replicated anywhere in the world.”