04222018Sun
Last updateSun, 22 Apr 2018 10am
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TORAY PARTNER MARKS3ZET REINFORCES VALUE OF WATERLESS OFFSET PRINTING FOR BUSINESS GROWTH

IMPRIMA SD Plates and excellent Toray Support Key to Customer Success, according to new Marks3zet MD
Toray Graphics in the Czech Republic, a leading manufacturer of waterless offset plate technology, today reported that its long-term partner, dealer Marks3zet, continues to benefit from supplying Toray waterless offset products and services to its customers. Marks3zet was the first dealer in Europe to promote and sell waterless offset printing and continues to have success with this technology from the 1980s to today.

“I took on this role at Marks3zet in October of 2017,” said Ralf Schmidt, Managing Director of Marks3zet. “Having been an offset printer myself and in the industry for more than 30 years, I have a deep understanding of the issues printing companies face every day, and that helps in my ability to articulate to them the business benefits of switching to waterless offset printing. Toray is one of our most important partners. In fact, we collaborated with Toray in the early days of waterless offset printing, a very innovative technology at that time, and we are still working together closely to promote the benefits waterless printing offers.”

Mr. Schmidt points out that while the printing industry as a whole has been under pressure from digital alternatives over the past two decades, labels, packaging and a number of specialized applications continue to drive growth for printing and packaging companies. “Waterless printing helps drive this growth,” he added, “and eliminates a lot of issues that occur with water-based printing, especially with UV inks which are growing in popularity. Waterless offset delivers good density and a very sharp dot for extremely high quality printing. It’s also more environmentally sound, increasingly important in today’s world.”

Mr. Schmidt specifically highlights Toray’s new IMPRIMA SD plates. “These plates are very high resolution,” he commented, “and can be utilized to consistently print images with a resolution of less than 10 microns. This is ideal for growing niche applications such as security printing for identity documents, high value event tickets, tax stamps and more. This provides our customers with many new opportunities to serve their customers and to grow their revenues. Toray provides us with exceptional products, services and support that make it easy to bring to our customers what they need to increase their profitability. It’s a great partnership, and we look forward to working closely together far into the future.”

Why Waterless Offset?

Not to be confused with dry offset printing, waterless offset is an attractive alternative to the flexographic printing process for short and medium run applications because of the lower print form preparation cost. In addition, the Toray's IMPRIMA line of waterless offset printing plates provides superior printing results on a wide variety of paper stock and non-absorbent substrates such as foils and synthetic materials. Waterless offset printing not only reduces water of substrate, but also eliminates the need for toxic chemicals in the printing process.
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