Kernow North America, a global leader in optimized high-performance coatings for print, will rely on Color-Logic to showcase new product lines at SGIA 2017 in New Orleans, Louisiana, October 10-12.
At the show, in booth 1056, Kernow will introduce their new MetaliK Cut&Print and MetaliK Inkjet metallic films by constructing the Kernow booth using the materials. The Kernow booth is being prepared by Novachrome Digital Design & Imaging of Saint Louis, Missouri, an authorized Color-Logic licensee, and was designed by Sara Hoida of Adioh Creative, using Color-Logic tools. Commenting on the display, Color-Logic Director of Sales and Marketing Mark Geeves said: "The Kernow SGIA display is an excellent example of how Color-Logic software can be used by graphic designers to enhance metallic substrates for application in real world situations. Novachrome is a long-time Color-Logic licensee, with extensive experience printing large files for trade show and museum displays."
Discussing the SGIA booth design, Dan Lawellin of Kernow North America commented: "Our focus for SGIA was to demonstrate how brands can make their point of purchase material and signage stand out by utilizing Kernow materials. Sara's design concepts, the Novachrome printing capability, and the Color-Logic system, together demonstrate how brands can differentiate themselves from their competition with Kernow substrates."