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PRESSURE-SENSITIVE GRAPHIC FILMS UNDER THE MICROSCOPE: New AWA market study

Pressure-sensitive films for the broad spectrum of graphic applications are the subject of a new edition of the established global market report from AWA Alexander Watson Associates: AWA Global Pressure-sensitive Graphic Films Market Study 2018. This is a major and diversified marketplace, representing a volume of 2575 million sqm of material volumes in 2017, and AWA forecasts that it will continue to grow at 6.2% per annum in the medium term.

Markets and material choices


Most usage of pressure-sensitive graphic films continues to be in indoor advertising, promotion, and branding; and in terms of choice of material, the preferred film substrate is still monomeric calendered vinyl. However, the report shows that he fastest-growing end-use sectors today are vehicle graphics, which now claim a 23% share of global sales, and architectural graphics – a small segment at present, but growing at a lively 7.2% per annum. Cast films remain the preferred choice for durable applications, thanks to their high durability across a broad temperature range, paint-like finish, and good conformability to irregular substrates.
The report provides a current overview of the graphic films arena in both global and regional geographical markets, supported by in-depth data, and highlighting trends and opportunities of interest to both converters and material suppliers.

www.awa-bv.com

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