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Europe


Latest IAB Europe research reveals digital video advertising is now an integral part of cross-screen campaign strategies

IAB Europe, the leading European-level industry association for the digital advertising ecosystem, has today published its latest ‘Attitudes to Digital Video Advertising’ Report which provides insight into the growth drivers and adoption of digital video advertising across Europe, the ways in which video is being traded on both the buy-side and sell-side, and future trends.

Plastic Packaging – Europe: EU plans to reduce marine pollution from plastics may raise costs for packaging firms

The European Commission recently unveiled plans aimed at reducing marine pollution from plastics in the European Union (EU). The measures envisage banning certain single-use plastics, reductions in the use of plastic food containers and drinks cups at the national level and requirements for producers to help cover the costs of waste management and clean-up. We believe the proposals, if adopted in their current form by the European Parliament and EU member states, could result in some incremental cost for European plastic packaging manufacturers and further increase pressure on the industry to design for sustainability and use more recycled materials. However, we consider the proposed ban on certain single-use plastic packaging products as immaterial for rated European plastic packaging companies because they do not tend to produce these products.

Western European HCP Market, Q118: Although Shipments Were Down, the Overall Market Beat Expectations, Says IDC

According to research by International Data Corporation (IDC), the Western European printer and multifunction peripheral (MFP) market decreased by 1.6% in unit terms in Q118 compared with the same period a year ago. This is a smaller decline than was originally forecast and for some OEMs the quarter was a rather productive start to the year with many reporting year on year increases. The market decline was less than 100K and most of this contraction was from monochrome lasers rather than consumer inkjets.


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