In November, together with its Saudi Arabian representation Alkhorayef Printing Solutions, MBO organized a special event in Riyadh. Around 50 invited guests, all of them executives, decision makers or owners of large print shops and binderies from across the country were invited to the famous Hotel Rosewood for the presentation of MBO's current product range followed by a gala dinner. Frank Eckert, CEO MBO group, and Sheikh Bandar Alkhorayef, owner of the eponymous MBO representation in Saudi Arabia, guided the honoured guests through the evening.
Much interest has been generated in the newly launched flexible folding system M80 and MBO's Consulting offerings that were introduced during the event. Also, very well received have been the sheer amount of possibilities enabled by the special machines HERZOG + HEYMANN. Hailed as a great success ,as part of the event with many customer visits, Frank Eckert could initiate promising new business contacts and deepen ties with existing customers as well as portray the immense capacities, capabilities and efficiencies of the whole of MBO group. First return visits have already taken place.