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Last updateWed, 18 Jul 2018 4pm
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ExpoPrint Latin America: Joint Promotion for Printing and Paper Technology "Made in Germany"

• PrintPromotion GmbH organises joint stand at leading trade fair for printing and packaging technology in Latin America

• Exhibition showcases new ideas for modernisation of regional printing industry

Every four years, the ExpoPrint Latin America is the place to see cutting-edge printing and paper technology, packaging materials and packaging printing solutions. More than 300 exhibitors from all over the world and 50,000 visitors flocked to the exhibition in Sao Paulo from March 20-24, making the Brazilian city the heart of the Latin American printing industry.
Strong presence of German printing and paper machine manufacturing industry
All the leading manufacturers of printing presses and paper processing technology "Made in Germany" came to Sao Paulo with their own exhibition stands to present trade fair visitors with their innovative solutions for fully networked, automated printing processes. The strong presence of printing and paper technology "Made in Germany" was underlined even more by the joint German stand organised by PrintPromotion GmbH.
"Our joint stands offer companies the opportunity to present their products and solutions in a highly attractive environment while on a low budget", explains Dr. Markus Heering, PrintPromotion's General Manager as well as the head of the VDMA Printing and Paper Technology Association. "Especially in the printing press manufacturing and paper processing technology sectors, Made in Germany is a synonym for guaranteed and proven top quality, future-oriented Print 4.0 smart solutions and practically indestructible technology. So a joint German stand can be sure to attract a lot of attention", he emphasises.
This opportunity was taken up at the ExpoPrint Latin America by companies such as Kolbus, manroland web systems or the Dienes Group. Also on the stand were Hugo Beck Maschinenbau, Planatol System, Gämmerler and E+S Gammerler Equipamentos Gráficos. BOBOTEX Hans Ladwig, Marbach America and PrintPromotion itself and Messe Düsseldorf also all opted for the joint promotion in Sao Paulo. One of the themes the stand focussed on was drupa 2020.
Good response to joint stand
"We're highly satisfied with the number of visitors on our stand. We didn't expect such a large number of visitors from neighbouring countries", says Jan Brunner from Karl Marbach. "The quality of visitors and as a result lead generation as well as the number of business deals we concluded were higher than expected", he says. Companies exhibiting at the ExpoPrint Latin America for the first time were also pleased: "Considering we're here for the first time, we are thoroughly satisfied with how the exhibition has worked out", says Oliver Jung from BOBOTEX Hans Ladwig.
Exhibition acts as catalyst in difficult market environment
At present Brazil's printing industry is going through a consolidation phase, which has led to very slow investment activity over the last three years. The export volume for the German printing and paper technology sectors has fallen from 165 million Euro in 2013 to between 71 million and 77 million Euro in 2015 to 2017. Many local print shops have had to close down. Small companies no longer have the necessary reserves to invest in long-overdue modernisation.
The Brazilian printing industry association Abigraf anticipates that the market will rally from 2019 onwards and that the present-day investment backlog will resolve itself. Indeed the first larger printing plants have already begun to modernise their machines and processes. Others will now have to follow if they want to remain competitive. There is a specific investment backlog in the digital networking of process chains. This means only a few print shops in Brazil use web-to-print solutions. Up to now, suppliers of personalised print products and print-on-demand solutions are few and far between. According to market observers, there is also further potential for innovation in the packaging and packaging materials sectors.
If 2019 sees the anticipated upturn, ExpoPrint Latin America 2018 will have acted as a driving force at just the right time. German exhibitors are optimistic in this since many trade visitors from the region used the exhibition to find out all about solutions for future fully networked and automated printing processes. As Dr. Heering summarises, "Our joint stand and the individual corporate stands were exactly the right places to answer such questions".

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