Production designers are tasked with everything from decorating a cozy set for a sitcom living room to creating entire futuristic worlds in film and TV. The production designer collaborates with the director and producers to establish the visual landscape and the special aesthetic needs each project. Using signage and visual graphics, set designers and decorators can create entirely different worlds in past, present or future eras providing understated visual cues or impressive graphic scenery. Visual storytelling is a key component to creating lifelike false realities. Movie set designs subtly illustrate the entire atmosphere of the movie. Whether the setting is outer space, the colonial era or present day New York City, sets provide all the cues necessary for audiences to infer a time and place in the story.