Hidden away near Newton Abbot on the edge of the English Riviera is IW Dental Laboratory. The Laboratory was set up in 2009 by Ian Wooley after leaving the successful partnership he helped set up at nearby Custom Ceramics to follow a lifelong dream of owning his own Laboratory. Ian came to the UK from South Africa in 1993 and after working in London moved down to the South West in 2000 where he has built a strong reputation as one of the countries leading laboratory owners. The Laboratory is completely private with the focus firmly on high quality work and superb service underpinned by a strong belief in the 'Open Digital' future for Dentistry. We interviewed Ian to find out how things were going.